Successful Social Media Marketing

Successful social media comes from developing a social media marketing strategy that works.  The only way to do this is to formulate a social media plan that caters for the individual needs of the business and target audience.  There are several elements that we focus on here at Firebrand Social Media.  These include:

• Understanding your brand and target audience
• Understanding the marketing challenges you have faced in the past
• Understanding your goals and objectives

Only once we have established these key ingredients can we start to build a plan that works for you.  We’ve had the pleasure of working with many emerging and established brands and we’re delighted to share our success stories with you.

Katz Gluten Free

Challenge: Katz Gluten Free is a brand that is well-respected among existing customers.  Their product lines are doing well, but Katz wanted to expand its lines to more grocery and health food stores nationwide.  Their marketing budget was modest.

Goal:  To grow the Katz brand through word of mouth.  Increase sales by 1) inspiring people throughout the country to ask their local grocers to carry the product line; 2) getting more traffic to and online orders via www.katzglutenfree.com.

Laurel & Harley Cycles

Challenge: Laurel  & Harley have quite a local following. They would like to increase their exposure by getting more visitors into their retail store to make purchases as well as make appointments for regular motorcycle maintenance. Marketing budget is modest.

Goal: Increase foot traffic to the retail store by offering online promotional incentives.

Connecticut Expos

Challenge: Connecticut Expos wanted to increase their online visibility in an effort to attract more exhibitors as well as attendees to their shows. Their marketing budget was modest.

Goal: To increase the number of exhibitors for each show as well increase the number of attendees at each.

Contact  us now to add successful social media marketing to your marketing strategy.